Comparing the differences between different types of trailers for the films 'Incredibles 2' and 'Annabelle: Creation'
Theatrical trailers differ in length to Teaser trailers and TV spots as they are much longer and include a lot more information about the film. In the 'Incredibles 2' theatrical trailer the main characters are introduced to the audience, showing some of their most significant action scenes which will excite the audience. There is upbeat music playing throughout the trailer which presents the genre. Towards the end the pace of editing speeds up from slow to a much faster pace, with a montage of most thrilling shots. Taglines are used to give away more information to the audience. In 'Annabelle: Creation' most of the conventions are the same as in 'Incredibles 2' and both trailers have the production company logos, which are shown at the start and an exact release date is given. However, the differences in 'Annabelle: Creation' are that creepy chilling music is played at the beginning as well as the use of impact sounds throughout, which indicates to the audience the genre.
Teaser trailers differ from theatrical trailers as they are much shorter and don't give away as much information, as the aim is to tease the audience. Teaser trailers include some similair conventions as theatrical trailers such as production company logos, taglines, fade in and fade out, title of the movie, music and a release date, although in teaser trailers it is normally non-specific. However, some conventions are only seen in teasers, such as information or voiceovers from a previous film in a series, only one or a few characters are introduced but they are not developed and the pace of editing. In both teaser trailers for 'Incredibles 2' and 'Annabelle: Creation' they feature the conventions although the music and impact sounds are different in order to fit the genre of the film.
Furthermore, TV spots are similar to teaser trailers in the sense that they are short, but they are released just before or while the film is in cinema. They have a very quick pace of editing as they include many clips from the film combined into a montage, which is intense and may excite the audience. However the trailer doesn't introduce any characters in detail or give away much information, so the actions shots used may influence the audience to see the film. Unlike teaser trailers, the footage is all from the actual movie. A specific release date or in cinemas now is shown, as well as the rating, taglines, production company logo and sometimes voiceovers that aren't part of the actual dialogue in the film. Both 'Incredibles 2' and 'Annabelle: Creation' feature all these conventions, but the pace of and in 'Annabelle: Creation' begins slow and speeds up towards the end and in 'Incredibles 2' it is fast editing throughout.
Theatrical trailers differ in length to Teaser trailers and TV spots as they are much longer and include a lot more information about the film. In the 'Incredibles 2' theatrical trailer the main characters are introduced to the audience, showing some of their most significant action scenes which will excite the audience. There is upbeat music playing throughout the trailer which presents the genre. Towards the end the pace of editing speeds up from slow to a much faster pace, with a montage of most thrilling shots. Taglines are used to give away more information to the audience. In 'Annabelle: Creation' most of the conventions are the same as in 'Incredibles 2' and both trailers have the production company logos, which are shown at the start and an exact release date is given. However, the differences in 'Annabelle: Creation' are that creepy chilling music is played at the beginning as well as the use of impact sounds throughout, which indicates to the audience the genre.
Teaser trailers differ from theatrical trailers as they are much shorter and don't give away as much information, as the aim is to tease the audience. Teaser trailers include some similair conventions as theatrical trailers such as production company logos, taglines, fade in and fade out, title of the movie, music and a release date, although in teaser trailers it is normally non-specific. However, some conventions are only seen in teasers, such as information or voiceovers from a previous film in a series, only one or a few characters are introduced but they are not developed and the pace of editing. In both teaser trailers for 'Incredibles 2' and 'Annabelle: Creation' they feature the conventions although the music and impact sounds are different in order to fit the genre of the film.
Furthermore, TV spots are similar to teaser trailers in the sense that they are short, but they are released just before or while the film is in cinema. They have a very quick pace of editing as they include many clips from the film combined into a montage, which is intense and may excite the audience. However the trailer doesn't introduce any characters in detail or give away much information, so the actions shots used may influence the audience to see the film. Unlike teaser trailers, the footage is all from the actual movie. A specific release date or in cinemas now is shown, as well as the rating, taglines, production company logo and sometimes voiceovers that aren't part of the actual dialogue in the film. Both 'Incredibles 2' and 'Annabelle: Creation' feature all these conventions, but the pace of and in 'Annabelle: Creation' begins slow and speeds up towards the end and in 'Incredibles 2' it is fast editing throughout.


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